Landmark ad campaign yields almost 200,000 more calls to state quitlines after 12 weeks

The "Tips From Former Smokers" national ad campaign has generated almost 200,000 additional calls to 1-800-QUIT-NOW, a portal that links callers to their state quitlines, and more than 400,000 additional unique visitors to www.smokefree.gov, a federal website designed to help people quit smoking, the Centers for Disease Control and Prevention announced today.

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